NATURA --SOLD Innova, Evo, California Natural maker

[shybird]

Natura has sold us out. I need a new brand.

http://www.pginvestor.com/phoenix.zhtml ... ID=1422726

P&G Acquires Natura Pet Products
P&G Expands Further in 'Super Premium' Pet Food Segment
CINCINNATI, May 5, 2010 /PRNewswire via COMTEX/ --The Procter & Gamble Company (NYSE: PG) has signed an agreement to acquire Natura Pet Products, Inc., a privately-held pet food business based in Davis, California.
(Logo: http://www.newscom.com/cgi-bin/prnh/201 ... L99384LOGO )
(Logo: http://www.newscom.com/cgi-bin/prnh/200 ... H035LOGO-a )
This move enables P&G to expand into the attractive "holistic and naturals" segment of the pet food category, complementing P&G's current Iams and Eukanuba brands and helping the Company advance its overall growth strategy of "reaching more consumers in more parts of the world more completely."
Natura's brands include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma. These brands are sold in a limited number of pet specialty stores and through veterinarians, mainly in the United States and Canada.
"These outstanding brands and the great employees of Natura Pet Products will complement our Eukanuba and Iams brands very well," said Dan Rajczak, senior vice president of P&G's global pet care and snacks businesses. "This acquisition gives us a strong position in the holistic and natural pet food segment. It will enable us to enhance the health and well-being of even more dogs and cats and represents an exciting new source of growth for our business."
"It's time for the right company to take our brands to the next level of growth. P&G is that company," said John Rademakers, founder and owner of Natura Pet Products. "We know that P&G will honor our history as they capitalize on their strengths to build these brands."
Natura Pet Products employs about 140 people, mainly at its production sites in San Leandro, California and Fremont, Nebraska. P&G is targeting to close this deal in about a month, subject to customary closing conditions and regulatory clearances. Specific terms of the deal are not being disclosed.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes about 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
SOURCE Procter & Gamble

[Wicket]

Have you looked in to Orijen?

[shybird]

Orijen is a fantastic product! I have decided to go with Acana which is made by the same company as Orijen.

I mainly posted the info for those that didn't know the company was sold to P&G. I do not trust that P&G will keep the same quality and standards that are in the product now. I've seen P&G buy the better companies before.. then without letting anyone know, change the product to increase the profit margin. They don't have to change bag labeling for six months when they change the product. Leaving people to believe they are buying the same quality product as before. The marketing is so good with P&G, people believe them. I don't!

[Wicket]

I'm trying to convince my parents to switch my dogs to Acana now. I'm glad you're getting such great results. Given how Iams and Purnia have turned out, I share your concern.

[shybird]

My 9 1/2 year old was raised on Innova... I was heartbroken when I found out the company was sold. It wouldn't bother me so much if they had sold out to a reputable bigger company, but P&G is not. They have proved that over and over. When those masive recalls happened a couple of years ago, I wasn't worried. I sure would have been if I had been using a P&G food. I had recommended Innova to so many people and sung the praises at pet expos to people... So many that they should have had me on their payroll. Never again!!!!!!! If fact, it will be top on my list to tell people to avoid.