A couple of weeks ago the whole of Britain was furious to hear that two police dogs had died after being left in a hot car.
Instantly that policeman became the number one most hated person in Britain, replacing the woman who had put a cat in the trash!
But instead of stewing in negativity, a campaign was born on Twitter to promote a zero tolerance of leaving dogs unattended in hot cars.
Many years ago the RSPCA did a demo of how hot a Volvo estate gets even with the tailgate up and all the windows down. They proved that within a very short period a dog actually starts cooking. Designer Judith Broug gave her expertise for free and Dogs Today magazine picked up the bill on printing 50,000 car stickers and 1,500 posters that graphically got across this message. Actor and author Stephen Fry added his name to mix with a spectacular reTweet to his 2.98 million Twitter army and the rest is history! The striking car sticker has already been translated into many languages. One of Britain’s top PR agencies agreed to work on the campaign too pro-bono - or should that be Pro Bonio!
If you would like a free car sticker or a poster, click here for the latest news!
We would love charities and doggie people to really support this campaign worldwide and would be very keen to share the artwork so people can have their own stickers printed – we have found a very good printer and we can arrange bulk printing at cost for anyone wanting more than 5,000 stickers. We are just as happy to send people as few as 15 for the price of the postage via our site. Please do spread the word and stop any more dogs from having a horrible and avoidable death.