The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) have announced that Victoria will be the recipient of the prestigious “Excellence in Journalism and Outstanding Contributions to the Pet Industry Award” at the 2011 Global Pet Expo. Victoria will personally accept the award Thursday, March 17, 2011 in Orlando, Florida at The Purina® Media Reception at Global Pet Expo.
In honor of this award, Purina®, the sponsor of the media-exclusive event, is making a donation to the Victoria Stilwell Foundation. VSF provides financial support and canine behavior expertise to assistance dog organizations and small animal rescue shelters while promoting the concept of reward-based, positive reinforcement dog training philosophies in organizations and households throughout the United States.
According to the official APPA press release, "The annual 'Excellence in Journalism and Outstanding Contributions to the Pet Industry Award' recognizes individuals in the media who have the power to influence millions of people and use this to positively promote the joys and benefits of pet ownership. Whether via print, broadcast or internet mediums, these distinguished members of the press produce stories that highlight responsible pet ownership and all the exciting services, products and activities that make spending time with our pets even more enjoyable. Past recipients include Rachael Ray and Ellen DeGeneres."